Commencing with the development of our brand guidelines, we devised a logo and logo-type which have static and animated versions. During this stage we explored our colour palette, deciding on a core colour palette that was bold and eye-catching. However, due to the seasonal nature of our zine the colour palette for the printed zine will be dynamic and change with each issue and season.

As primary content creators for the zine we explored a range of different processes and styles of media, from illustrations to photography to discussion pieces.

Developing our brand we explored the application of our brand identity onto alternative mediums. With stickers, hand-painted bags, and hand-embroidered facemasks we have future creative endeavours to explore in which to expand our brand.

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