Tasked with the annual rebrand of Birmingham Design Festival 2021, I selected and explored the theme of Power. Referencing associated design psychology I developed a bold set of brand guidelines to apply across a diverse range of festival brand materials, including both printed and digital media outputs.

Key brand identity components included the use of primary colours to accessibly differentiate between the three design sectors, but, more crucially included the selection and proper manipulation of a heavy-weight, sans serif typeface to strongly emanate the theme of power in accordance with type psychology.

With my developed brand identity, I then produced an informative and promotional poster series in addition to merchandise to be used and sold during the event. Furthermore, with a newly developed understanding of Adobe After Effects, I was able to produce a promotional Instagram campaign with the purpose of reaching a wider audience.

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